Project
Boosting Conversion Rates for E-commerce Checkout

Industry
Beauty & Tech
My Role
Lead Designer
Platforms
Mobile App
Timeline
Dec 2024- Jan 2025
Overview
Reali’s booking system faced usability challenges, leading to high drop-off rates and operational inefficiencies. I redesigned the platform to ensure a smooth, intuitive booking flow, implementing real-time availability, dynamic pricing, and geospatial awareness while enhancing the admin and consultant experience with custom dashboards.
Problem Statement
Reali’s previous booking system was complex and inefficient, leading to user frustration and high drop-off rates. Users struggled with time-slot availability, pricing transparency, and navigation, making the booking process overwhelming. Administrators and beauty consultants also lacked an intuitive dashboard for managing appointments efficiently.
Outcomes
PROJECT IN MIND?


