Project
Boosting Conversion Rates for E-commerce Checkout

Industry
Fitness & Wellness
My Role
Lead Designer
Platforms
Mobile App
Timeline
March - Nov 2018
Overview
Faced with low member retention and a confusing class booking system, I redesigned the gym management platform to improve usability and engagement. By creating a streamlined dashboard, optimizing navigation, and introducing real-time workout tracking, users could seamlessly manage their fitness journey.
Problem Statement
Managing gym memberships, tracking workout progress, and scheduling classes was previously disorganized and inefficient. Users faced difficulties in navigating the platform, leading to low engagement and high drop-off rates.
Outcomes
PROJECT IN MIND?


